For any advertising website, whether it’s a jewelry store or any other ecommerce store, it’s essential that keyword and targeting overlap is avoided at all costs. Despite knowing this, many digital marketing advertisers still find it difficult to do so. And even if you are still [...]
As you may already know, Facebook Ads is the platform, system or tool you can use to create all kinds of advertising campaigns inside the biggest social network and Instagram. Ads on either of these platforms can be greatly beneficial to any brand, business, freelancer, etc. [...]
AdWords optimization consists of implementing changes in the structural and organizational features, as well as concrete details in your campaigns to improve metrics such as lower CPC (cost per click), increase CTR (Click Through Rate), improve the conversion rate, among others. Keywords in Adtext to improve [...]
You may have heard Google recently launched an ad filter for their Chrome browser. However, there’s no reason to fear for your advertising campaign since this won’t have an impact on your ads. Its main objective is invasive advertising, the kind that pops up in your [...]
Building an empire starts with a concrete foundation. And just like an empire, your startup needs to have solid ground in its wake; before it can run, gain momentum, and eventually lift itself off the ground to soar to the heavens! As exhilarating as this sounds, [...]
SEO 101 - A Guide for the 'Dummies', the Faint of Heart, those 'Faint from Trying', or Those Stuck Somewhere in Between Let's get real, folks: You can't have business without some marketing, and you can't have marketing without the Internet. That's where the very future [...]
