Search Engine Optimization (SEO)
Ranking at the top of the search engines is the #1 way to gain new visitors to your website and your store. Unfortunately, many jewelers completely ignore this form of advertising. They think that simply by having a website up and running, people will find them. The days of “Build It and They Will Come” are over.
Did you know that 53% of Google users click on the first link that shows up and 87% click on one of the first five? That means that if you aren’t ranking in the top 5 results in the search engines, your chances of getting someone to visit your site are slim to none (and slim’s walking out the door).
gets 90% of all clicks
Top 5 Results
get 87% of all clicks
Top 3 Results
get 85% of all clicks
gets 53% of all clicks
Unfortunately, getting to the top of Google is a complex process, and staying there can be even more difficult. Constant changes to Google’s algorithm cause a constant fluctuation of rankings, sometimes resulting in pages completely disappearing from the search pages. Most jewelers are not equipped with the knowledge, time, or energy to try to optimize their site and implement a search engine optimization (SEO) plan that works.
Luckily, our Internet Marketing team at 4Spot Marketing stays abreast of all of the changes that are happening, and we make the adjustments necessary to keep up with these changes.
Our clients are enjoying #1 spots in Google for their areas for multiple industry-related search terms. In many cases, they not only have the #1 position, they have #2, #3 and more. They are effectively locking their competition out of the search results, meaning that they will get all the business.
You can’t fix what you don’t know, so we are offering all independent retail jewelers the opportunity to get a FREE website analysis, as well as a FREE website search results ranking report. A technically sound website will help Google properly index your information, which will help in your search results. The search results analysis will show where you currently rank for 20-30 key terms and phrases for your industry in your area.