Did you know that 53% of Google users click on the first link that shows up and 87% click on one of the first five? That means that if you aren’t ranking in the top 5 results in the search engines, your chances of getting someone to visit your site are slim to none (and slim’s walking out the door).
Unfortunately, getting to the top of Google is a complex process, and staying there can be even more difficult. Constant changes to Google’s algorithm cause a constant fluctuation of rankings, sometimes resulting in pages completely disappearing from the search pages. Most jewelers are not equipped with the knowledge, time, or energy to try to optimize their site and implement a search engine optimization (SEO) plan that works.