Now that we finalized part one of combining our Facebook ads with Google AdWords, we’re going to get started with the second part of this 4-blog edition. This time around, we’’ll be finding out how to get new prospects on Facebook by targeting TOFU keywords. So [...]
Marketers tend to have it all together when it comes to their marketing strategies. They are gurus at improving their SEO, got all the know-how when it comes to geotargeting, and can execute PPC analysis effortlessly! But when it comes to Facebook advertising, ladies and gentleman, [...]
(Summing it all up) Welcome to the fourth and final chapter of our 4-blog series on combing the two megaliths of online advertising; Google and Facebook. So what have we learned so far? Well, let’s have a short recap. Ok, so both Google Analytics and Facebook [...]
Facebook uses a new system to organize ad campaigns in its platform. This system organizes your campaigns in a more effective way with three organization levels: Campaigns Ad sets (different ads, with different budgets and different publishing dates) Ads This will help you create, manage, [...]
If you advertise on Facebook for your Jewelry store, then at one point or another, you’ve encountered the proverbial issue of ads not working. This can be utterly frustrating, especially if you are parting with a lot of money for paid advertising. However, you can remedy [...]
Reaching out to your potential customers through paid advertising might intimidate you, even more so if you’ve never done it before. In this article, we’ll split the pros and cons of both advertising platforms so you can make the most out of your marketing campaign. Paid [...]
