Marketers tend to have it all together when it comes to their marketing strategies. They are gurus at improving their SEO, got all the know-how when it comes to geotargeting, and can execute PPC analysis effortlessly!

But when it comes to Facebook advertising, ladies and gentleman, it’s a whole different ball-game.

Why is this the case? Well, that’s because people on social networks don’t think the same way as other people do. For them, entering Facebook means that they enter into a different mind-state. Let’s call it ‘Facebook mode.’ And to break this Facebook mode, you’ve got to create ads that really stand out. In short, you’ve got to break that Facebook mode barrier and get their attention!

You’ve got to make them feel super special

Facebook is one of the largest social media platforms online. In fact, it has roughly 1.5 billion users, each one having a one-of-a-kind profile, with varying aspects. In fact, users continue to showcase their diversity everyday by uploading photos of their daily lives, and updating their statuses.

So one thing you’ve got to tap into is individuality. You have to create a Facebook ad that doesn’t speak to millions, but rather, capitalizes on the individual mindset.

Gear your Ads to social norms

Research shows that a majority of people are positively inclined to conform to social norms. In fact, one advertising platform that’s really known how to capitalize on social norms is television. If you notice, most television ads are geared on something that might be trending in order to receive traffic and attention. You’ve got to do the same with your Facebook ads.

Know your target audience

Knowing your target audience is fundamental. In fact, you can use specific tools to target the audience that you would like to access. While targeting is an effective way to deliver your message to the right audience, it can also cause a lot of backlash.

In fact, a recent study showed that some people were highly disappointed by the fact that different aspects of their browsing history, their shopping activities, as well as their online searches were being used to specifically target them for precise products and services.

The truth of the matter; no one likes to be spied on. However, the study also revealed that some people didn’t mind the access. They believe that such targeting provided them with the opportunity to receive great services, products, and monitor market prices.

The Power of Likes

The like button is one of the most essential options in Facebook. One of the things that makes Facebook such a powerful advertising tool is its power of social affirmation. In fact, Mark Zuckerberg has been vocal quite a number of times about refusing to introduce a thumbs down button, saying that he would like to keep negativity away from the platform as much as he can.

That being said, liking on Facebook affirms what people are interested in, what their taste is, and how it correlates to their identity.

Your Ads should invoke strong positive emotion

Emotion is quintessential in life. It’s what inspires us to do something and to have an attachment to someone. And one of the most powerful emotions out there is joy. In fact, joy enables people to have a greater attachment to an ad as compared to sadness. This is why humor is used so commonly in a majority of the ads that we have on different platforms. It’s advisable that you use it in your Facebook ads as well.

So if you’d like to get started with improving your Facebook ads for jewelry stores, contact 4Spot Marketing today. You can email us at or call us at 702-721-9763. We offer a free consultation to determine what approach will serve your company best.