Frequently, when fellow marketers discuss Facebook brand awareness, you might hear them mention the term ‘vanity metrics’ here and there, and how the ideal focus should be on conversions. And hearing this, it might hit you hard that initially your focus was shifted towards the bottom [...]
There are quite a number of reasons why one needs to improve the quickness of their web pages. One of them is pretty obvious. The more seconds wasted on web page loads, the higher the chances of page abandonment altogether! If your pages take a century [...]
If you happen to be a fan of The Hobbit, then the most pragmatic quote quipped by the literature genius that was J.R.R Tolkein was this; “It does not do to leave a live dragon out of your calculations, if you live near him.” Powerful stuff. [...]
Perhaps your website didn’t turn out to be the night in shining armor you once thought it would be. Sure it’s got a few pages with slim content, a couple of broken internal links here and there, and perhaps one too many pages without useful canonical [...]
If you’ve been an avid user of AdWords as part of your marketing strategy for your Jewelry store, then it’s a given you’ve come across geographic reports once or twice. What…no? Then you’re definitely missing out on a lot! In fact, the geographic reports supplied by [...]
Hey people, if you’re here, then that means you’ve already checked out Part 2 and Part 3 of this 3rd section of a 4-part series combining AdWords and Facebook audiences. In this blog, we’ll be focusing on partner categories. So let’s get started! What is a [...]
