Perhaps your website didn’t turn out to be the night in shining armor you once thought it would be.

Sure it’s got a few pages with slim content, a couple of broken internal links here and there, and perhaps one too many pages without useful canonical tags.

If we lived in Utopia, then ideally, most marketers would begin with offsite SEO before doing on-page optimization. But why is this the case?

Because building great links without having a solid website is like going in circles. It’s worthless.

In fact, according to a survey carried out by Search Engine Journal, around 39 percent of SEO professionals handle technical SEO as their first priority.

So what does this mean? Well, before you come up with a link building strategy, you ought to have first carried out a technical SEO audit.

Ideally, it would be wise to fix what is broken on-site before directing your energy towards off-site activities.

You can do this by first analyzing the setup of your website and determining the viable areas for internal link placement. Then study top-performing pages to find the linkable assets. This way, you will be able to discover where, in your content, that you can begin building an effective link strategy.

Know your top pages

So how do you know your top pages? Well, you can utilize Google Search Console. This can help you discover the top pages with minimal click-through rates.

For you to execute this, you can put the Search Analytics report present in Google Search Console to effectively sort pages by high clicks.

After executing this task, you can then use Google Analytics to search for the highest performing pages with relation to bounce rate, as well as the average time that a visitor spends on the site.

Locating your 404 pages

Don’t you just hate that 404 error? Well, if you’d like to get rid of them, you can get utilize Screaming Frog to locate any 404 errors in your website. This will ensure that all your pages are online and are working properly. In

After ensuring that everything is well with your website, you can now add effective backlinking strategies. These will inevitably improve your website’s rank, traffic, its relationships as well as its reputation. Let’s have a look at some of the most effective backlinking strategies that you can employ.

  1. Guest Blogging for bigger sites

Though it is time consuming, guest blogging on prominent sites will having links leading back to yours that can be very lucrative.

Not only does having effective guest blog connections as well as getting your content posted on other prominent websites helpful, but it further promotes your site authority.

The main objective of this strategy is to help you build and maintain a long-term relationship with a highly authoritative and established website as well as the brand.

By having a solid relationship with influential blogs and websites, you expand your marketing opportunities as well as user engagement.

Request prominent bloggers to consider giving you a review

This kind of outreach can be particularly effective if you are an advertiser looking to sell a product. To get started on this method, you’ll need to prepare a list of bloggers who you think might be interested in reviewing your website.

Furthermore, if you would like to take this route, you must ensure that your product is ultimately ready to be reviewed.

Once you have located your target list, you can create an email and send it to the respective bloggers. However, make sure you stay miles away from spam and make the email as friendly as possible.

In order to get started with handling Technical SEO first before baclinking, contact 4Spot Marketing today. You can email us at or call us at 702-721-9763. We offer a free consultation to determine what approach will serve your company best