4Spot Marketing

Author: Jeff Arnold

  • 8 Benefits of Marketing Automation That Help a Business Grow

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    Jeff Arnold
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    In an increasingly digital world, businesses of every size and industry are becoming more online-first to better serve their customers and drive growth.  The result? More and more enterprises are leaping into the digital world by digitizing their marketing processes and integrating their online presence with their brick-and-mortar businesses so they can continue to grow…

  • Why You Should Choose Low Code Automation Tools

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    Jeff Arnold
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    ‍You might have heard the term “low-code” automation many times already. But what exactly does that mean? Do you need to be a software engineer or an operations specialist to start using these tools? Low-code is simply automation that helps you cut down on costs and time by automating tasks instead of hiring developers.  You…

  • What To Expect in Low Code Automation?

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    Jeff Arnold
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    ‍Low-Code Automation is a special type of software development that doesn’t rely on coding conventions, standards, or tools. Instead, it’s catered towards automating those tasks that are tedious and repetitive. In other words: it does not require a high degree of code literacy.  The results speak for themselves: with low-code automation, you can eliminate a…

  • Business Process Automation vs. Robotic Process Automation

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    Jeff Arnold
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    ‍Today, business processes are almost completely automated. Traditional businesses that only deal with small transactions or wholesale goods no longer have to be run manually. Businesses that operate in the same sector, e.g. online stores, have also been aided by the growth of service-based business models and online marketplaces where small merchants can sell their…

  • The Importance of CRM Integrators in Your Business

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    Jeff Arnold
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    In this digital world, customers are smart and closer than ever before. They check their merchant accounts and bank accounts to check for any suspicious transactions. They check online reviews to make sure the businesses they do business with are trustworthy. Companies need to create an environment that makes their vendors eager to supply the…

  • Notable Marketing Automation Examples

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    Jeff Arnold
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    Given the flood of new software that’s come out in recent years, it can be difficult to know where to begin. When you look at marketing automation technology as a whole, it can feel as though every single piece of it is a must-have for today’s businesses.  This is because marketing automation software has evolved…