Marketing automation is the use of software and algorithms to manage customer interactions with a brand. It helps companies manage customer needs, nurture customer relationships, and market their products without manually entering data each time. With the explosion of marketing channels, marketing managers need effective tools [...]
Marketing can be overwhelming. There are so many channels and tactics you need to know about. What should you be promoting? Who is your target user? How will they find you? If you’re anything like most companies today, you’ve probably hired a team of consultants to [...]
If you’re in the business of selling your products and services, then the sooner you get on board with marketing automation the better. Essentially, marketing automation is software that helps automate different functions within a company such as planning, tracking, reporting, and testing. It also can [...]
Marketing is an art and a science. There’s no one right way to run your marketing campaigns. What works for one business might not work for another; therefore, it’s important to understand what different marketing strategies have to offer a business before committing to any one [...]
Marketing automation is an essential tool for any company that wants to scale its marketing efforts. Without the right strategy and tactics, your company won’t be able to reach a wider audience or retain customers once they have been exposed to your brand. It can seem [...]
There are a lot of talks these days about the importance of being agile in your business. Being able to produce value quickly and efficiently is something that everyone should aim to achieve. But what does this have to do with marketing automation? Well, let’s face [...]
