AdWords Optimization through Keywords

2022-09-28T03:58:36-07:00General Information, Google AdWords & Remarketing|

AdWords optimization consists of implementing changes in the structural and organizational features, as well as concrete details in your campaigns to improve metrics such as lower CPC (cost per click), increase CTR (Click Through Rate), improve the conversion rate, among others. Keywords in Adtext to improve [...]

Pros and Cons of Google AdWords vs Facebook Advertising

2023-07-13T18:05:30-07:00Timely, Google AdWords & Remarketing, Social Media Marketing|

Reaching out to your potential customers through paid advertising might intimidate you, even more so if you’ve never done it before. In this article, we’ll split the pros and cons of both advertising platforms so you can make the most out of your marketing campaign. Paid [...]

Is Chrome’s New Ad-Blocker Going to Kill AdWords?

2022-09-25T18:22:58-07:00General Information, Google AdWords & Remarketing|

You may have heard Google recently launched an ad filter for their Chrome browser. However, there’s no reason to fear for your advertising campaign since this won’t have an impact on your ads. Its main objective is invasive advertising, the kind that pops up in your [...]

6 Helpful AdWords Tips for a Successful New Year

2022-09-13T15:14:56-07:00Google AdWords & Remarketing, Tech Tips|

With 2018 just a few days away, explore the updates anticipated for the New Year. Adding these tips to your list of business resolutions will help you get a head start on your upcoming marketing strategies. Accomplish more in less time. Smart Bidding has been added [...]

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