Author: Jeff Arnold

Marketing is an art and a science. There’s no one right way to run your marketing campaigns. What works for one business might not work for another; therefore, it’s important to understand what different marketing strategies have to offer a business before committing to any one of them.  If you’re new to marketing or outside…

Marketing automation is an essential tool for any company that wants to scale its marketing efforts. Without the right strategy and tactics, your company won’t be able to reach a wider audience or retain customers once they have been exposed to your brand.  It can seem like such an esoteric term, but you only need…

There are a lot of talks these days about the importance of being agile in your business. Being able to produce value quickly and efficiently is something that everyone should aim to achieve. But what does this have to do with marketing automation? Well, let’s face it – most businesses are slow to adopt new…

There is a lot to be gained by automating your marketing workflow. From creating and managing digital content to managing social media accounts, there are many benefits to using marketing automation software.  Some businesses have only recently ventured into the world of marketing automation due to the prohibitive cost of developing an in-house system. However,…