Search engine optimization, commonly called SEO, refers to a set of processes aimed at improving the rank of a website on a search engine like Google. If you want your funeral business website to be listed on the main page of Google searches, then you must [...]
Marketers tend to have it all together when it comes to their marketing strategies. They are gurus at improving their SEO, got all the know-how when it comes to geotargeting, and can execute PPC analysis effortlessly! But when it comes to Facebook advertising, ladies and gentleman, [...]
Both your customers and potential customers tend to rely on their mobile gadgets for more than just communicating with peers. Nowadays, a great number of website visits and online purchases are made through a mobile device. Many of the customers looking to buy your unique pieces [...]
Advertising through Google isn’t only aimed towards big companies with worldwide reach. This sector of online marketing offers the possibility of reaching a wider audience with a limited advertising budget, especially for small and medium-sized companies and freelancers. Google is the leader in search engine advertising [...]
If you’ve been part of the digital marketing industry for a while now, then you are certainly aware of the immense power that Podcasts have. So have you asked yourself why you’ve never started your own podcast before? Podcasts are the future In fact, the stats [...]
(Summing it all up) Welcome to the fourth and final chapter of our 4-blog series on combing the two megaliths of online advertising; Google and Facebook. So what have we learned so far? Well, let’s have a short recap. Ok, so both Google Analytics and Facebook [...]
