Search Engine Optimization Features
Having a great website doesn’t mean anything if people don’t see it! Our website development department was launched from our SEO department because we found that many websites, while being nice to look at, did nothing in regards to helping to drive new customers to the website.
Our goal is to make your website work for you. Everything that we do within your new website is designed to help you get to the top of the Google search results. Many times, our clients skyrocket to the top of the Google rankings within weeks of us launching their new site. Take a look!
| Economy | Deluxe | Custom | |
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| Number of keyphrases optimized (Keyphrases with less than 1M results): |
Up to 80 | Up to 150 | Up to 300 |
| Web server analysis & reporting: Common errors include having Javascript files embedded incorrectly and poor navigational structure. We will take a look at how your server is set-up and make changes as necessary. |
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| Keyphrase research: Great keyphrase research is the solid foundation of any SEO campaign. We will analyze keywords to determine what phrases will convert, which phrases will drive traffic, and which will do both. |
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| Predictive keyword analysis: In addition to our own keyword research using tools such as the Google Adwords Keyword Planner, we will analyze your keywords using our proprietary predictive keyword analysis tool to estimate the amount of traffic/leads/sales that can be gained by improving each keywords position. |
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| Meta tags (Title & description): Meta tags tell the search engines what your site is about. It also shows up to viewers when they do a search in Google. You want this written well from both a search engine and a user perspective. It is important these tags incorporate keywords but also compel users to click. |
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| Optimization of robots.txt & GoogleBot crawls: The robots.txt file allows the search engine “robots” to know those folders that should not be included in their index (i.e. pages that are not for users to see). |
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| Creation & registrations of sitemap.xml: Shows the search engines every page on your site, the importance of these pages, and how often they’re updated. |
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| Quarterly content asset links or long form/skyscraper content assets: Content asset links are built to keep your website ahead of your competitors’ and allows your site to rank for highly competitive keywords. If your site does not need content links, we will swap these for skyscraper/long form content assets. These assets are written by our highly skilled SEO copywriters. |
2 links or content assets | 3 links or content assets | 3 links or content assets |
| Monthly content asset links or long form/skyscraper content assets: Content asset links are built to keep your website ahead of your competitors’ and allows your site to rank for highly competitive keywords. If your site does not need content links, we will swap these for skyscraper/long form content assets. These assets are written by our highly skilled SEO copywriters. |
$1,000 a month allocated to links, longform content or SEO copy | ||
| Google+ business profile setup/optimization: The Google+ social network influences Google’s search results. Thus, WebpageFX will setup and/or enhance your Google+ business profile. |
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| Mobile site optimization (if applicable): If you have a separate mobile site, we will optimize it for the search engines as well. |
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| Information architecture audit: We will make sure your navigational structure is SEO friendly and that your internal linking maximizes your SEO capabilities. |
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| Google Analytics setup w/ conversion tracking: If you don’t have Google Analytics installed already, we’ll do this for you. We’ll also set up new goals (filling out a form, calling a phone number, etc) based on what your individual goals are. |
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| Google Analytics traffic analysis: We’ll perform a full analysis of where your traffic is coming from, where they went on your site and from which pages they left. |
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| Creation of Google Analytics custom dashboards: Shows the search engines every page on your site, the importance of these pages, and how often they’re updated. |
5 dashboards | 10 dashboards | 10 dashboards |
| Not provided filter / Not provided analysis reporting: Shows the search engines every page on your site, the importance of these pages, and how often they’re updated. |
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| Local search optimization: We’ll create, claim and optimize your Google Places page so your local listing returns higher in the map results. |
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| Setup of website sitemap: A sitemap is visible to readers and is helpful with navigation. Google recommends each page on your site be within 2 clicks of the home page, a sitemap enables this possibility. This varies from the sitemap.xml file, which is for search engines to read. |
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| Alternate text added to images: Google can’t read images, they can only read text. We’ll add text to the image properties so Google gets a clear snapshot of what your site is about. |
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| Link redirect audit: We’ll fix any links coming into your site on unknown pages and set up appropriate 301 (permanent) redirects. |
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| Custom 404 error page setup: A custom 404 error page will tell search engines and users where to go if they type in the wrong page. |
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| Schema HTML tags: Schema refers to an HTML tag that marks up the content on your pages in a mark up language recognized by major search providers, making it easier for search engines to understand the relevancy of your site to a specific search query. |
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| Rel=”publisher” implementation: hCard formats help local search engines find your address, phone numbers and other general business information and allows your business to display prominently in map listings. |
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| Initial copywriting articles or blog posts: WebpageFX’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results. |
Up to 8 pages | Up to 20 pages | Up to 20 pages |
| Ongoing quarterly copywriting: Google can’t read images, they can only read text. We’ll add text to the image properties so Google gets a clear snapshot of what your site is about. |
Up to 3 pages | Up to 8 pages | Up to 8 pages |
| Quarterly web page freshness updates: WebpageFX’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results. |
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| Initial link analysis and disavow: WebpageFX’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results. |
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| Dedicated account representative: | |||
| Online project management schedule: Our online project management system clearly outlines all deliverables and due dates so the project is kept on track at all times. |
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| Ongoing monthly keyword reporting: Every month is a new strategy. We’ll show you where your keywords are ranking and our plan to move them up in the SERPs. |
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| Ongoing monthly traffic & goal reporting: Driving traffic is one thing, focusing on keywords that convert is another. We’ll set up goals (fill out a form, purchase an item, call a number, etc) and track the progress of your campaign based on these goals. |
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| Google data highlights: Google allows webmasters to highlight structured data on their websites, which allows Google to more easily index and display this structured data in rich snippets in the search results. |
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| Canonicalization analysis: A domain should be directed to http://www.site.com even if www.site.com, site.com, or http://site.com is typed in. A canonical domain issue causes duplicate content, a huge no-no in Google’s eyes. |
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| Competitor intelligence report: We’ll research those in your industry to gain link sources, produce unique content and strategize on how to gain the maximum visibility in your industry. |
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| Internal linking restructuring: Outside links are helpful, but your internal linking structure is also important for SEO. We’ll incorporate an internal linking structure ensuring all pages create an internal ‘web’ to help increase your SEO. |
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| Linkable content promotion: Having great content that people will naturally link to is one thing, actually getting the word out about that content is another. We’ll promote your content so the links start coming in naturally. |
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| Header Tags Optimized (Ex. H1s): An h1 tag is like the title of a book, and should be written to include appropriate keywords. Header tags should be in order and not deviate from an order that sequentially makes sense. |
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| Duplicate content analysis: Content on a site should always be unique. We’ll analyze any duplicate content and correct any issues found. |
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| Social media monitoring software: What are people saying about your brand? Log in and see at any time what visitors are saying in the social media world. |
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| Keyword rank checker access (Updates weekly): Log in and see where your keywords are ranking at any time. |
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| Website usability analysis: Is your site set up for optimal conversions? Once people arrive at your site, is it easy to navigate? We’ll give you an analysis of your site’s usability. |
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| Universal SEO (Video, Maps, Images, News): Shopping results, video results, image results and news are working their way into Google’s search results. We’ll optimize your videos, maps, images and news to show up organically. |
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| Outreach to online influences: Not all links are created equal. Some of the most powerful links are created from outreaching to authority websites and online influencers, and we’ll produce compelling content and contact influencers to share the content to drive traffic and valuable links to your site. |
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| Link reclamation: A link audit will find links to pages that no longer exist on your site, catch links that come to the site in a non-SEO friendly way and create 301 redirects to resolve these linking issues. |
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| Creation of text navigation (if possible): Search engines have a tough time reading Flash files, so we’ll recreate your navigation to be text-based if possible. |
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| Up to 50 web lead phone calls tracked per month: Tracking only online conversions can miss out on those that wish to call instead of fill out a form. Our call tracking will allow integration directly with Google Analytics, allowing for simple reporting. |
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| Website design analysis: Is your purple background with yellow text distracting to visitors? We’ll give you ideas on how to increase conversions through great design. |
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| Integration of blog w/ RSS: A blog will help support keywords and will build valuable links. The fresh content will help with your SEO efforts. |
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| Link baiting and content development: Links come naturally when great content is produced. We’ll work with you to create unique, compelling content that people will naturally link to. |
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| LeadManagerFX: LeadManagerFX is proprietary software that tracks and manages web leads for WebpageFX customers. Lead sources, landing pages, converting search terms are all data warehoused where the power of artificial intelligence (AI) is utilized on the LeadManagerFX platform to improve marketing ROI. |
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| CompanyTrackerFX: CompanyTrackerFX is proprietary marketing automation software which tracks which companies are visiting your website and the content that these companies are viewing. Give your sales team the tools they need to increase sales with the identification of these business prospects! |
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| Website conversion analysis implementation: Our talented web development team will implement conversion strategies to help maximize the visitors that are currently coming to your site. |
Custom | Custom | Custom |
| Keyphrases guaranteed on 1st page results of Google (OR INITIAL PAYMENT BACK – 1 year commitment): If we don’t perform, we’ll refund your initial optimization. |
10 | 20 | 40 |