Keap (formerly Infusionsoft) Address Issues When Using API

Understanding Address Formatting for Keap’s API

In the world of automation, Keap (formerly Infusionsoft) stands out as a powerful platform for managing customer relationships and streamlining business processes. As a Keap Certified Partner, you possess the expertise to leverage Keap’s API capabilities effectively. One crucial aspect of working with Keap’s API is understanding how to format addresses correctly using ISO 3166 codes. In this blog post, we will delve into the details of address formatting and provide you with a comprehensive guide to ensure seamless integration with Keap’s API.

Error Messages

Common error messages when dealing with is are “REGION is invalid” or “COUNTRY CODE needed if Region Exists”.

The Significance of ISO 3166 Codes

ISO 3166 is an internationally recognized standard for country and subdivision codes. Keap’s API relies on ISO 3166 codes to ensure accurate and consistent address formatting. When working with the API, it is vital to understand the specific codes required for countries and states or provinces. The format may vary depending on the location, and adherence to ISO 3166 codes guarantees the utmost precision.

Formatting Country Addresses

When dealing with country addresses in Keap’s API, you need to use the Alpha-3 three-digit code for the country. For instance, if you are working with the United States of America (USA), the Alpha-3 code is “USA.” It is essential to include this code accurately to ensure proper identification and categorization of addresses within Keap’s system.

Formatting State or Province Addresses

States or provinces within countries require a slightly different approach in Keap’s API address formatting. To specify the state or province, you need to prepend the two-digit state abbreviation with the Alpha-2 code. For example, if you are dealing with Indiana (IN) in the United States, the correct format for the state would be “US-IN.” Similarly, if you are working with British Columbia (BC) in Canada, the state format should be “CA-BC,” where “CA” represents the Alpha-2 code for Canada.

Ensuring Correct Address Formatting

To ensure your addresses are correctly formatted for use in Keap’s API, it is crucial to refer to the official ISO 3166 country code list. This list provides a comprehensive reference for all countries and their respective codes. By using the ISO 3166 codes, you can guarantee consistency and accuracy in address formatting, preventing any potential issues or misinterpretations.

Benefits of Proper Address Formatting in Keap

Accurate address formatting plays a significant role in maximizing the potential of Keap’s automation features. By adhering to ISO 3166 codes and following the correct address formatting guidelines, you unlock several benefits, including:

  • Improved Data Integrity
  • Enhanced Personalization
  • Streamlined Automation

Improved Data Integrity

Consistent address formatting ensures that your data remains clean and organized within Keap’s system. With accurate addresses, you can avoid duplicates, reduce errors, and maintain a reliable database of customer information.

Enhanced Personalization

When your addresses are correctly formatted, Keap can leverage this information to deliver personalized communication to your contacts. Whether it’s sending targeted emails or creating tailored marketing campaigns, proper address formatting enables you to connect with your audience on a more individualized level.

Streamlined Automation

Keap’s API integration allows for seamless automation of various business processes. By ensuring the correct address formatting, you can automate tasks such as address validation, shipping, and fulfillment, saving time and resources while maintaining operational efficiency.

Best Practices for Address Formatting

To ensure the highest level of address formatting accuracy, consider the following best practices:

  1. Double-Check ISO 3166 Codes
  2. Implement Validation Checks
  3. Leverage Keap’s Address Field Features
  4. Regularly Update Address Data

Double-Check ISO 3166 Codes

Always refer to the official ISO 3166 country code list to confirm the correct codes for countries and states or provinces. This step is crucial to avoid any discrepancies in address formatting.

Implement Validation Checks

Before saving addresses in Keap’s system, consider implementing validation checks to verify the accuracy of the entered information. This validation process can help eliminate errors and improve the overall quality of your data.

Leverage Keap’s Address Field Features

Keap provides specific address fields to capture different address components, such as street, city, state, and country. Utilize these fields effectively to ensure clear and structured address information within Keap’s system.

Regularly Update Address Data

Address data can change over time, so it is essential to update your records regularly. By keeping addresses up to date, you maintain the integrity of your database and minimize potential delivery issues.


Mastering address formatting for use in Keap’s API is a crucial skill for Keap Certified Partners. By following the ISO 3166 codes and adhering to the correct address formatting guidelines, you ensure seamless integration with Keap’s system, leading to improved data integrity, enhanced personalization, and streamlined automation.

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So, leverage the power of Keap’s automation features, ensure precise address formatting, and propel your business towards success.

For more information on ISO 3166 codes, you can refer to the List of ISO 3166 country codes on Wikipedia.