Starting today, Keap, the company, is known as KEAP.
This is a moniker that is designed to emphasize the tenacity of small businesses:
They keap fighting.
They keap pushing through.
They keap persevering.

Any of us who run small businesses can understand.

If you have been using Keap Max Classic (formerly Infusionsoft by Keap) for a while, you probably have been using the green color scheme (Keap and recently dubbed Keap Classic or Keap Pro). That is now known as Keap Max Classic (formerly Infusionsoft by Keap).
If you recently began using Keap Max Classic (formerly Infusionsoft by Keap)

and have the purple color scheme, that has been known as “New Infusionsoft” or “Infusionsoft New UI”. That is now simply Keap.

The exciting part about this is that Keap has a dedication toward keeping both pieces of software advancing in the field. Honestly, the classic version suffered a little as efforts and resources were allocated toward getting Keap off the ground. In a company wide conference call a few weeks ago, we were all reassured that lots of additional resources have been hired to make sure both platforms perform, and continue to outpace the market.

We are fortunately enough to be Certified Partners in both Keap and Keap Max Classic (formerly Infusionsoft by Keap).

It’s an exciting time to be using Keap and Keap Max Classic (formerly Infusionsoft by Keap) and we look forward to helping you build out both systems to streamline and automate your business.

Read the Press Release:


(Chandler, Ariz.– Jan. 29, 2019) Keap announced today it has rebranded the company as Keap, a name that represents the very essence of the grit and passion small businesses put in each day to keep going, keep serving and keep growing. With the rebrand, comes the launch of a new product, also named Keap, the industry’s first smart client management software built specifically for small businesses in the home, personal and professional service industries. For 17 years Keap has led the market as the pioneer of CRM and marketing automation software for small businesses. The Keap product launch and company rebrand is a signal the company is expanding to serve a new market.

“We’ll continue to lead the CRM and marketing automation industry with exciting updates coming this year with what we are now calling Keap Max Classic (formerly Infusionsoft by Keap),” says Keap COO Keith Reed. “With the introduction of our new Keap product, we are able to serve an even larger market of small service providers who have been shut out of the benefits of automation because software providers have made it too hard and expensive.”

Targeted at small service providers such as interior design, home repair, fitness or business consulting, Keap is smart client management software that automates repetitive sales and client-related tasks like appointment scheduling, following up on leads/quotes, and collecting payments. It does this by intelligently prompting the user when and how to follow-up with personal and professional communications that progress leads more quickly into more happy clients that refer.

“As part of a multi-year company and product transformation, we set out to better understand how small businesses meet customer demands today,” said Keap CEO Clate Mask. “We discovered small service providers waste time juggling five to seven tools just to book appointments, send communications, provide quotes or collect payments. That is 50 hours a month that could be spent servicing more clients, growing the business or at home with family [1]. As the market leader dedicated to small business success, we knew we had to make this easier.”

Here are some of the top benefits of Keap’s new smart client management software:

Organizes and centralizes all customer information and daily work in one place – From lead to satisfied client and all the follow-up in between, Keap organizes customer information and daily work in one place so it’s connected and organized. A mobile app provides easy, 24/7 access to client information from anywhere.

Frees small businesses from repetitive tasks to save time – Keap’s online appointment scheduling, simple auto-reminders, and personalized follow-up communications give small businesses back their time. No more playing phone or email tag with clients to set up meetings, follow up on proposals or quotes, and chase down late payments.

Helps small businesses provide great service to their clients – Keap’s online tools help small businesses wow clients by making it simple to book appointment times, view or accept personalized quotes, and pay online invoices in seconds with a one-click “pay now” button. Customizable, automated reminders and updates help small businesses and their clients stay informed every step of the way.

The company revealed a new Keap brand identity, visual redesign, logos and a marketing campaign Quiet the Doubters.

Resources used in this release: 2018 Keap Value Outcome Survey

About Keap Max Classic (formerly Infusionsoft by Keap)

Keap Max Classic (formerly Infusionsoft by Keap) is on a mission to simplify growth for millions of small businesses. For 15 years, Keap Max Classic (formerly Infusionsoft by Keap) has helped small businesses get organized so they can deliver great service and close more business. The company pioneered the CRM and marketing automation category for small business and today serves more than 200,000 users globally with its Keap Max Classic (formerly Infusionsoft by Keap) and Keap products. Headquartered in Chandler, Arizona with offices in San Francisco and Atlanta, the company is funded by Goldman Sachs, Bain Capital Ventures, Mohr Davidow Ventures, and Signal Peak Ventures. For more information, visit or connect with us on Facebook.