Today’s constantly-connected world is changing how people live, work and play. As a result, business owners are also changing their approach to marketing and sales technology. Instead of waiting for customers to find them, they’re turning to new digital technologies that help them reach more people in more places.
These business owners understand that a well-designed system will help them expand their customer base and generate more leads than ever before. But how can you make the most of your marketing and sales technology? Here are some tips you need to know to fully capitalize on your platform.
Create Content for Your Audience
Most people don’t go online to read articles. Most people have busy lives and don’t have time to sit down and read an entire article. If you want your content to be read, you’ll need to write for your target audience. What are your target customers like?
What do they like to read, watch, and listen to? Write your content so it’s relevant to your audience and uses their language. Create great images and videos that use your platform’s features to add an extra layer of clarity to your message. When you publish content, make sure you’re measuring how many people are reading and clicking on your links.
Marketers use a variety of tools to track website traffic, email subscribers, visits to sales pages, and more. But if your marketing and sales technology is adding no value, how is any of that data even useful? You need to measure the success of your marketing and sales technology to see what’s working.
Track the links you have posted, the links your customers click, and the pages they scroll to. Measure how many people are subscribing to your emails and where they’re opening them from. If a large percentage of your visitors leave without buying anything, your system is failing you. If a high percentage of your leads are closing sales, your system is succeeding.
If your marketing and sales technology is only measuring what’s not working, you have no idea how to improve. Take the time to track which links are performing best and which most people are clicking. If you see a link that’s not working, you can remove it or change how you’re marketing it.
Track which emails are getting the most response and which communication methods are generating the most leads. If you see that emailing is contributing little to no value, you can change how and when you send it. Track which marketing channels are bringing in the newest customers. If you’re not seeing any growth, you need to figure out why.
Always Be Testing
Marketers and sales reps are constantly testing new ways to help their businesses grow. They understand that a marketing and sales technology that works perfectly every time is impossible – there will always be a snag that needs to be ironed out.
The best marketers and sales reps know this. They’re constantly testing their new and existing channels, experimenting with new content and formats, and constantly learning from their mistakes. If you want to learn from mistakes, you need to make them.
Maximize Marketing Automation
Marketing automation tools streamline the process of sending emails, collecting leads, and creating and scheduling emails for follow-ups. They’re helpful for businesses with a large number of customers and employees, as well as those that want to focus on growing their brands and expanding their customer bases.
If you’re a small business with a single location, you can still benefit from marketing automation if you’re an internet-based business. You can use tools like Zapier or Hubspot to schedule social media posts and email campaigns that can help drive new customers to your website and brand.
If you have a single product or service, you can use marketing automation to create easy-to-sell eCommerce marketing campaigns. You can create a series of email campaigns about new and existing products, or create lead-generating landing pages that redirect visitors to your website.
Benefits of Marketing Automation Tools
Better Planning and Monitoring
When you use marketing automation tools, you can plan your campaigns and monitor performance. This can help you create better campaigns that reach the right audience with the right message.
You can also see how many people click on your content, which allows you to make adjustments to improve your performance. With marketing automation tools, you can create email campaigns that include content and links to relevant pages.
You can also use tools like Hubspot’s content automation to create ads that appear on multiple platforms, including social media. As a result, you can monitor how many people click on your ads and how many people click on your links.
Marketing automation tools help you make smarter decisions. For example, you can create a rule that triggers an email when a customer’s net-new-lead score hits a certain threshold. You can also use marketing automation tools to inform your customer research. If you’re testing a new sales process or product, you can track feedback and optimize your campaign as you learn more.
Reach More Leads
When you use marketing automation tools, you can improve the number of leads you get. For example, you can use marketing automation tools to send automated sales emails that include links to your sales pages. You can also use tools to track the actions your customers take when they visit your website or view your social media campaigns.
If you use marketing automation tools, you can see how many people click on your links and how many people purchase your products. With this data, you can optimize your campaigns, increase the number of leads you collect, and ultimately, boost your sales pipeline.
Increase Conversion Rates
Marketing automation tools also help you increase your conversion rates. For example, you can use lead scoring software to determine which leads are worth a follow-up call. You can also use lead generation software to determine which leads are worth a follow-up email.
With more advanced lead generation software, you can use autoresponders to push customers toward a buying process. You can also use marketing automation tools to manage email campaigns, track their performance, and make adjustments based on data.
More Efficient Workflow
Because marketing automation tools help you automate many tasks, you can spend more time on high-value activities. For example, you can use software like Hubspot’s Content Hub to create content and manage your blog. This type of software can save you time by managing your workflow and reducing the amount of time you spend on tasks like writing content and editing blog posts.
Build More Relationships
Many marketing automation tools also have tools for building relationships with customers. For example, you can use CRM software to determine how you want to engage with customers, how you want to nurture them, and how you want to sell to them.
With this data, you can optimize your campaigns and make decisions about how you want to engage with customers. You can also use customer relationship management software to determine how helpful you want to be to your customers.
From a business perspective, marketing and sales technology can help companies interact with more people, increase their sales pipeline, and make smarter decisions. From a technology perspective, these tools have the potential to reduce overall costs and increase efficiency. With the right strategies in place, you can make the most possible use of your marketing and sales technology.
Marketing and sales technology are critical to the long-term growth of any business. But if they’re only adding noise, they’re only going to be a distraction. Begin by creating great content that’s targeted to your audience’s needs and interests.
Measure your performance, track your improvement, and always be testing. Maximize your marketing automation, and you’ll see results that will make your business owners excited to walk through the doors.
Articles You Might Want To Read: