Today, almost every major retailer has a marketing department that specializes in digital marketing. But what does this mean for the average retail employee? Well, for starters, it probably means you! Marketing roles used to be fairly entry-level and reserved for people with a lot of [...]

How many times have you received an email that read: "Not interested — Cancel.” The first time this happened, you were frustrated and almost gave up on marketing your business.  But a few days later, you received another such message — but this time it was [...]

The Internet has redefined the way people do business. It has made it possible for small businesses to get their products and services to consumers much more efficiently than ever before.  And it’s enabling entrepreneurs of all kinds and sizes to start their businesses without investing [...]