Marketing can be overwhelming. There are so many channels and tactics you need to know about. What should you be promoting? Who is your target user? How will they find you? If you’re anything like most companies today, you’ve probably hired a team of consultants to [...]
Email marketing is one of the most cost-effective ways for businesses to reach their ideal audience at a moment’s notice. Once you’ve got your messages written and ready to send, it can be difficult to know which strategy works best for you and your company. Many [...]
When it comes to digital marketing, email is one of the most effective channels. After all, who doesn’t know how to read and respond to an email? It's also not something that everyone is familiar with. It's estimated that more than half of adults in the [...]
Marketing is an art and a science. There’s no one right way to run your marketing campaigns. What works for one business might not work for another; therefore, it’s important to understand what different marketing strategies have to offer a business before committing to any one [...]
Marketing automation is an essential tool for any company that wants to scale its marketing efforts. Without the right strategy and tactics, your company won’t be able to reach a wider audience or retain customers once they have been exposed to your brand. It can seem [...]
There are a lot of talks these days about the importance of being agile in your business. Being able to produce value quickly and efficiently is something that everyone should aim to achieve. But what does this have to do with marketing automation? Well, let’s face [...]
