For some, marketing their jewelry store can be a miserable endeavor. *Sigh*, if only there was some super- advanced marketing tool that allowed you to immediately access your quintessential customer base 24/7. Hmm, and then imagine if this same tool could give your business unlimited exposure to active customers, efficiently advertising your products and services?

In reality, there is. It’s called PPC (pay-per-click advertising), and today, we’ll be talking about how it can benefit your business.

What is the definition of pay-per-click advertising?

PPC is a unique digital marketing technique that showcases graphic ads together with important text across numerous search engines to target internet users based on their search queries. Contrary to traditional forms of advertising, PPC has made it possible for advertisers to pay for ads only after they have been clicked; and thus the name pay-per-click was born.

PPC campaigns are normally created and run via platforms such as Google AdWords. In fact, running campaigns via AdWords gives you more control and flexibility on how to effectively display and relay these ads, and how you ads can be triggered by certain searches. Moreover, you have easier control on how to effectively manage your budget.

With PPC, you have a number of essential targeting capabilities, giving you the confidence that your ads are targeting what your products and services have to offer. The trick, however, is all in the timing and placement of these ads.

Now, I’m going to unveil some ways in which you can make PPC an indispensable option in your marketing mix to improve your traffic as well as conversions.

Build and Grow an Audience

The idea of knowing the stretch of your target audience and market might sound elementary, but when you’re planning to establish your business, you need to focus your energy on the people who are most likely to search and buy what you’re selling.

The great thing about PPC is that it gives you concrete visual data on the means by which people are looking for and finding your ads, as well as how they interact with them. This way, you can strategically gear your marketing structures and decisions to effectively highlight your business. Rather than just sniffing the wind for potential leads and conversions! Those days are over!

There are quite a number of ways in which you can expertly develop the analytics to finding your ideal target audience using PPC. However, the fastest ways to do saw is by managing a display campaign. This is a visual appealing graphic ad that is displayed across a number of websites displaying information relating to your industry or business.


Another great method is remarketing. So what is remarketing? Well, say you got a visitor on your e-commerce website and he or she decides to add an item to his or her cart. But then disappears before making the purchase. This doesn’t necessarily translate to them not being interested. Perhaps they were unable to complete the process at that given point in time. In that case, you can have remarketing ads put in place to help refresh their memories, and inevitably improve your sales funnel!

Knowing your most lucrative products and services

What makes PPC so effective? Well, it helps you seamlessly discover your most influential products and services. And it does this by shedding light on how leads interact with your business and website, ultimately leading to conversions. In simple terms, you can point out the products and services that are bringing a higher rate of return. This type of data is called conversion tracking.

In fact, conversion tracking gives you the liberty to quickly adapt your company’s goals and strategies. Here’s how. Once you discover the high performers among your products and services, you can continue to maximize your marketing campaign on them for higher returns. Alternatively, you can shift your attention on the low performers, and strive to boost their conversion rates.

PPC levels the market for both SMEs and Corporate firms

It can be tough targeting a market that’s already dominated by the big-boys. In fact, it would be nearly impossible if PPC didn’t exist.  What PPC has done is that it’s enabled both large and medium corporate companies to start on the same level. That’s because PPC focuses more on highlighting target keywords that showcase the strengths of the company in question.

And there you have it? Is there a reason why you should not include PPC in your marketing mix? In fact, if you’d like to get started with PPC marketing with AdWords for your Jewelry store contact 4Spot Marketing today. You can email us at or call us at 702-721-9763. We offer a free consultation to determine what approach will serve your company best