Bounce rate can be quite detrimental for your Google AdWords campaign. In simple terms, Bounce rate refers to the people who came across your website, but left almost immediately. The visitors never look at your subsequent pages.
Despite that, it’s noticeable that in today’s online marketing sphere, one website campaigns have become the most popular go-to design for most websites. But the big question we’ve got to ask ourselves is, why are your campaigns recording such high bounce rates?
Let’s Have A closer Look
Bounce rates differ widely and depend on the reason for creating your page, as well as the industry that you are in. In fact, a website having a large number of pages, and driving relatively high traffic to its site will experience about a 20-40% bounce rate. However, a single page with a decisive call to action may have a 70-90% bounce rate!
Normally, having a bounce rate is a negative feature. In fact, it is a metric that many suspect is a part of the arithmetic of Google’s ranking. If your website ranges in the 70-90% of bounce rates, then it’s high time you took a long hard look at the aspects of your website.
Where bounce rates inevitably hurt the most is in paid advertising. Picture this; say you’re paying up to $10 per click for your competitive adterms, yet you’ve got a high bounce rate, then you’ll definitely feel that dent in your pocket!
With that said, let’s have a look at how you can slash the bounce rate stats to for your Google AdWords campaigns.
Improve the quality of your landing page
First and foremost, you’ve got to have a look at your landing page. Is it amazing? Normally, people have an 8-second attention span before they lose interest in something and keep moving. So in that 8-second span, how can you keep them interested?
- Your landing page load time– Page speed is an essential quality when it comes to reducing bounce rate. In fact, have a look at these staggering statistic. More than 40%of people leave a website if takes about 3 seconds or more to load! So imagine if you have a million visitors who are leaving instantly. Can you imagine how many sales and conversions you will have missed out on?
- Optimization for mobile– Today, a majority of internet users have moved to mobile devices. Thanks to responsive design, your website can now be automatically adapted to whichever size of the device that is being viewed on. Surprisingly, a meager 11% of websites have adapted responsive design!
Decisive Call to Action
What is your end game? Do you want your visitor to sign up to your website, or maybe buy a product? If that’s the case, then make it crystal clear with the design of your landing page. In fact, you should make it as bold as possible. Never leave your visitors guessing or hanging with what you want them to do next.
Focus on your Negative Keywords as well
Most of us spend plenty of time moving through Google Keyword Planner looking at keywords. Though that’s great, how much time do you spend on negative keywords as well? Sometimes, your keywords can pull in unwanted search terms which can prove rather frustrating for your business. The great thing is that you can comb through negative keywords as well which can help you avoid unwanted searches.
Put High expectations on your Ad Text as well as the promotional graphics
Your AdWords text and promotional banners should be exemplary. They need to captivate the user on first glance and read. In fact, it’s great if they are able to provide an instant answer to the user conducting a search on Google.
These days, the classic bait and hook method of getting visitors to click on your ads doesn’t work. What’s the point of baiting a visitor if you don’t provide a credible solution to their wants and needs? It will inevitably increase your bounce rate. So avoid this method at all costs.
In parting, to get started with reducing the bounce rate of your AdWords campaigns, contact 4Spot Marketing today. You can email us at Info@4SpotMarketing.com or call us at 702-721-9763. We offer a free consultation to determine what approach will serve your company best.