Better Visibility, Better Results
Attract more customers and increase conversions with our Jewelry Marketing Services. Our clients are #1 with Google and we can provide the same results for your jewelry business.
You can’t fix what you don’t know!
4Spot Marketing is offering all independent retail jewelers the opportunity to get a FREE website analysis, as well as a FREE website search results ranking report. A technically sound website will help Google properly index your information, which will help in your search results. The search results analysis will show where you currently rank for 20-30 key terms and phrases for your industry in your area.
Do you dream of higher rankings, better conversions, and increased visibility?
Click the button below for a FREE, no-pressure marketing consultation with one of our jewelry industry online marketing experts!
Google AdWords are commonly known as “click ads” because payment is determined only on a qualified click-through (also known as “PPC” – Pay Per Click). These are the advertisements that show up at the top, as well as the right side of the Google.com search page. PPC gives you the chance to create advertisements and target particular keywords with them.
Re-marketing is a part of Google Ad-words PPC platform, but operates in a completely different fashion. Re-marketing, in its original version, shows your ads to people who have visited your website (you probably have seen the ads that ‘follow you around’ the Internet. With our Ninja Re-marketing, we have found a way to target people who have visited your competitors’ websites, so you know that they are interested in your type of product or service.
Facebook ads weren’t such a great tool a year or two ago, but over the past 18 months, due to improvements in the advertising platform, the usage for these types of ads has doubled. Facebook ads are PPC ads and they tend to have a great click-through and conversion rate because people feel that the information they get from Facebook is coming from a ‘trusted source’. This is a great add-on to your marketing approach.
Search Engine Optimization (SEO)
Search Engine Optimization is the process of being sure that your website shows up at the top of the organic search results. Quite often people will skip over the ads and go to the ‘real’ search results – meaning the search results that Google shows that are not paid for (organic search results). The huge advantage to having a high ranking site organically, is that, unlike PPC, you can get an unlimited number of clicks for no additional cost.
Michael Manley, GSD Brands.com
The campaigns, tagging structures, and dashboards were clean and easy to understand, and the ‘walk-through’ video that they provided was great. The use of the internal forms completely eliminated our confusion of which tag to apply when. It's literally just a 'point-and click' process. Light years beyond what we could have done ourselves.
I highly recommend Jeff and his team and wouldn’t consider anyone else to handle this sort of project in the future as our experience was no less than outstanding.
5 Stars – Thumbs Up. Whatever indicates “great job”, that’s what I want to say. Jeff and his team helped us build an end-to-end system for the national launch of our e liquid brands. They did it all. They did the website design, integrated the eCommerce system with Infusion soft, set up product fulfillment and shipping integration, and configured a way to monitor the customer experience and build repeat business.
One of the best parts was that they made the entire process simple and set up our dashboard for complete tracking. With the internal forms, we just click a button and it moves the person through our pipeline, and with the dashboard, we can see exactly what we have to do that day and where everyone is in our pipeline. I highly recommend Jeff and his team. They were amazing.
Michael Manley, GSD Brands.com
Jennifer Smith, Owner & Operator, Eco-Office Gals
Jeff has been essential in helping organize a very messy system. He's helped us minimize what used to take multiple steps to complete actions into simple check and save forms that even I can't mess up! The Wishlist/Infusion soft integration we have actually works the way it is supposed to and we continue to work together to find holes in our system which he can improve on. Finding Jeff was a lifesaver!
SEO, CLICK-AD, AND WEBSITE SERVICES
Being seen on the Internet is the #1 way to gain new visitors to your website and your store. Unfortunately, many jewelers don’t understand the myriad ways they can market online and end up wasting money. They think that simply by having a website up and running, people will find them. The days of “Build It and They Will Come” are over.
Google Friendly Website Design
Your website needs to look great. But it has to bring you new customers! Google wants site that are optimized for their search engines – sites that really reflect the individual and local nature of the website. This is how we design your website.
Our Clients Rank #1 in Google
With the Google-friendly websites that we design, quite often our clients skyrocket to the top of the Google search rankings in their area.
What does this mean for you?
You are no longer going to be ‘held hostage’ to your tech guy who will nickle-and-dime you for every update that you need to make, saving you thousands of dollars in on-going website maintenance costs.
PPC Management and Analysis
- Relevant and high-priority goals
- Improving the structure of the campaign as well as its efficiency and reach of audience
- Improving the Quality Score and addressing the correct areas of problems
- Identifying and acting based upon the most relevant search trends as well as execution of accurate keyword analysis
- Delivering highly qualified traffic which results in particularly higher conversion rates
- Continuous daily monitoring of the performance of your keywords
- Evaluating and adding of new keywords and removing ones which are not productive on a monthly basis
- Monitoring the pre-set budgets
- Extensive and comprehensive research of keywords
- Development and continuous analysis of individual ads
- Research and creation of expert ad copy
- Listings in Google Search, mobile networks
Jewelry Website Design
Brooks Diamonds in Pittsburgh was struggling with managing their archaic online store. The products were very difficult to administer on the back-end and they didn’t display well on the front end. They engaged 4Spot Marketing to develop a comprehensive ecommerce website. They were afraid of fraud on large purchases, so we implemented a process to allow a maximum online purchase of only $500, with other purchases being advised to call the store to purchase. They are thrilled with the ease of managing their inventory and with the overall look and feel of the website.
This is a pretty standard uDesign-based website, however it does utilize the pseudo-ecommerce features (meaning that it has just about everything that an ecommerce site would have except for the payment capabilities).
The one minor unique item that we did on this site was to design an interim landing page when you click on ‘bridal jewelry’. Instead of going directly to the inventory, the client wanted us to create a landing page that had some nice imagery.
The live site can be seen here.
Another 4Spot Marketing Jewelry SEO Success Story
I’ve been working with Jeff Arnold and 4Spot Marketing for about 18 months and couldn’t be happier.
I’ve dealt with several people in the website development and management business, however none that gave me the level of service, consulting and quick replies that Jeff and his team does.
In addition, within two weeks of the launch of our new website, my rankings all went to #1 in Google and we haven’t looked back!
I highly recommend 4Spot Marketing for a small business person who wants a great web and/or internet marketing partner.
Richard Goldberg Marshalls Jewelers
We have been working with Jeff and his team for the past four years. The experience has been nothing short of fantastic for everything we’ve done with them. Excellent service, excellent price, and excellent people. Our site is now SEO optimized and the new, mobile platform works great with today’s consumers.
We would absolutely recommend their services.
4 Spot marketing just completed our website and I am very happy with results… Jeff worked closely with me and made all of the changes that I bothered him everyday with.. He was easy to work with and we are still working with little things I want to add or change and he completes them quickly. My SEO is better with my new website as well. I would highly recommend 4 Spot Marketing to build a website.. They do a great job!