One of the most essential facets of SEO for jewelry stores is undisputedly keyword research. In fact, the thought of starting a campaign without factoring in keyword research is tantamount to suicide.

So before any campaign kicks into high gear, one ought to have highlighted the main phrases they will be targeting. This not only helps you figure out your budget campaign, but also guides you in avoiding any unnecessary mishaps or lost time coming across low ranking keywords.

So in this blog post, we’ll be approaching the whole aspect of keywords from the roots, and then build up our comprehension of keyword research to the point that we’ve finalized with the roofing! So let’s dive in deep, shall we?

The keyword and its undeniable value

So why are keywords so important? Well, it falls back on how search engine optimization is designed. Basically, search engines need to find the most credible content online that relates to what a user is searching. In fact, it’s this single premise that has led to the development of millions of websites online with highly optimized content.

Contrary to what most people believe, the whole concept of keywords is pretty simple and straightforward. The more essential words a key phrase has, the higher it will rank in search engines.

What we should be focusing on

Having a solid train of thought when it comes to keyword research is vital. In fact, one ought to build their research strategy around two main aspects.

  • Optimizing keywords to boost traffic
  • Optimizing keywords to improve conversion

However, we’ve also got to strike a harmonious balance between the two. More often, you’ll find that most marketers will optimize traffic heavily compared to conversions. Unfortunately, this at times is a recipe for disaster. Because, what’s the point of having thousands of visitors if they do not result in conversions?

So for any SEO campaign to be successful, we need to have organized our keyword research to meet specific objectives. For example, if you would like to increase revenue, then you’ve got to gear your keywords to do so.

Focus on your keyword data

Having these two principles in mind, it is clear that keyword value can be based on two fundamentals;

  1. Search volume on a monthly basis in regard to competition.
  2. The potential for revenue acquisition, otherwise known as the conversion rate.

One of the most significant ways of figuring out the monthly search volume is by accessing the Google Keyword Planner. The benefits of using the keyword planner is that it allows you to definitively focus your energy on AdWords with ease, while precisely targeting specific data.

However it does have its shortcomings. For starters, you’ll have to keep an eye on toggling between Keywords and AdGroups. Complex? Yes, but useful all the same.

Secondly, another fundamental aspect that you’ve got to consider is the volume of high authority websites that are currently ranking for the keywords that you have selected. This will help you sense the level of competitiveness in the market and thus, you can prepare effectively for it.

To do this, you can use the Mozbar extension for chrome, which gives you a slight glance of the URL level as well as the SEO data for the website in question.

However, Mozbar doesn’t look at each and every facet of the SERP. If you’d like to get more analytical with the content, you can use Term Explorer’s Keyword Analyzer tool to give you more insightful SERP info. In fact, here are some of the metrics that you’ll be able to access and review:

  • Difficulty score
  • The age of the domain
  • Number of backlinks to the page
  • Word count on the page
  • Average monthly search volume
  • Relevancy score
  • PageRank of the domain
  • Number or outbound links
  • Links score
  • If the domain is an EMD (Exact match Domain)
  • PageRank of the page
  • Average Cost per Click (CPC)
  • Keyword
  • The ranking position of the URL in question from 1 to 10
  • Trust score
  • Binary (yes/no)

You can then utilize the individual URL analyzer to make sense of this information. It will compile all this data and present in on a URL by URL presentation.

So if you’d like to get started with improving your SEO for jewelry stores, contact 4Spot Marketing today. You can email us at or call us at 702-721-9763. We offer a free consultation to determine what approach will serve your company best.