‍So you’ve decided that zapping your business is the strategy you need to take it to the next level. Great! Now what? How can zapping your business help you get there? Well, the answer lies in how zapping your business can change your business and how doing so can grow it. 

Zapping your business changes businesses instead of working in isolation, businesses thrive when they operate as a network of interconnected individuals, departments, and functions. By coupling an individual or department with another through the use of integrations such as Zapier, businesses can create connections between their operations that strengthen relationships and create trust at an operational level.

Importance of Having a Low-code Automation Platform

Automation is one of the most basic, but most powerful tools that businesses can use to grow. When done right, automation can free up time for employees, reduce their workload on them and make operations more efficient. However, to effectively use automation in your business, you’ll need a low-code automation platform — specifically a low-code platform that lets you create custom integrations between your tools. While there are many low-code platforms, only a handful are designed to let businesses create integrations between their tools. These tools include programming languages such as Python, Node.js, and PHP. Choosing a low-code platform that lets you create custom integrations eliminates the need for developers to create custom integrations. This lets everyone — from a person managing the marketing department to a manager in operations — leverage the full power of automation.

Zapier As Your Low-code Automation Platform

Automation is the key to success for any business. It keeps operations running smoothly and efficiently as well as helps to reduce risk. But it’s also important to remember that automation isn’t just about making tasks easier. For example, if most of your sales reps work on a system that automatically records their activities, but the system is set up to capture the wrong data, it can make the whole operation less effective. 

To help you make the most of your low-code platform, zappers can create automation that moves your business forward by automating communications between different departments, streamlining operations, and automating the day-to-day tasks that keep your business running. These are just some of the ways that low-code platforms can be used to automate your business.

What Can You Do With Zapier?

Automations are key to what makes zapping your business possible, but there’s a whole lot more to Zapier than that. It’s not just a marketing automation platform. It’s also a service for integrating other apps and services, a tool for creating applications, and a social networking community. 

What this means for you is more options for how to grow your business. You can mix and match different techniques, use Zapier’s different capabilities and pick and choose which ones work best for your company.

Integration Management

When you create a Zap, you also have the option of creating a “management” account for your workflow. This management account is where you can create templates, access your workflows, and manage users. Creating a management account for your workflow lets you create a repository of templates and rules for your Zap. Using templates and rules, you can create an infinite number of workflows and let users create their workflows based on their own needs.

Usage Tracking/Analytics

Zapier lets you track how often users use your workflows. This means that you can see how often users click through to a new page or make a purchase. You can also use Zapier’s analytics to determine which workflows are most popular and use that information to improve your workflows.

With usage tracking and analytics, you can create reports that show you which customers are using your Zap codes. This data helps you to understand how your customers are using your products and services, whether they’re happy with them, where their problems lie, and how you can make things better.


With Zapier, you can connect tools that help you manage your leads. For example, you could track how many times users click through from one tool to the next in your marketing workflow, then use that data to follow up with the users by email. You can also use Zapier’s sales and marketing tracking to determine a user’s sales stage (prospect, qualified lead, etc.) and then use that data to determine which tools to use for a follow-up email.

Zapier’s CRM feature allows you to connect your CRM with your marketing software. This means that you can import your customer data from your CRM into your marketing software and create marketing campaigns based on that data. You can also create integrations that let you import leads and contacts from your CRM or create campaigns that let you send automated emails to your customers.

Compliance Management

Zapier lets you track and enforce compliance with a wide range of regulations. For example, you can use Zapier’s data to track whether a user has been compliant, then send them a compliance reminder if they have not. Zapier lets you enforce compliance with all kinds of regulations, including HIPAA, GDPR, PCI DSS, SOPHIA, and others.

Access Controls/Permissions

Zapier lets you create granular access policies for your workflows. This means that you can grant users access to a workflow based on the permissions they have, such as an administrator role. Once you create your policies, you can define the actions that each user is allowed to perform, such as viewing the webinar, watching the video, or ordering the product.

With Zapier’s access controls and permissions, you can make sure that your automation code is safe and secure. With access controls, you can create rules that let you decide who has access to a specific Zap or specific code within a Zap. This lets you create different levels of access that lets people see only certain parts of your Zap and make sure that the code is safe and secure.

What Makes Zapier Different?

Zapier is different from other low-code platforms like Shopify, Maestro, and WireConnector in some significant ways. First, Zapier is a communications tool that can be used to automate your business. 

Second, Zapier is less focused on building integrations between different apps and more focused on building integrations between humans and other apps. These two distinctions between Zapier and other low-code platforms help to set it apart as the ideal platform to help you automate your business.

An Example of a Zap That Could Be Built

You’re the marketing director at a company that designs software. As you answer emails from potential customers, you want to track when they are receiving the messages you send. But you don’t want to manually enter all these details into an email tracking system, or Zapier can help you track these emails by connecting your email system to Zapier, so you can automatically track when emails are being sent to your inbox. 

This could also be used to automatically track when you are replying to emails. Using Zapier, you could connect your email system to Zapier so you don’t have to manually enter the information that is already on your system. By automating these details, you could save a lot of time and make your business more effective.

How to Start Zapping Your Business?

First, you need to decide what types of zaps you want to build. Once you’ve done that, it’s time to find out how to get started. There are several ways to get started with zapping your business, but the most important thing is to get yourself connected with others who are doing the same thing.

Get Started with Zapier Today

If you’re ready to get started with low-code automation, sign up for a free trial of Zapier today. You’ll be able to discover what works best for your organization and create your first workflow in a snap.

Final Words

If you’ve made it this far, it’s clear you’re ready to zap your business. Now that you know more about how zapping your business can change your business and how to get started, we’ll follow up with some tips for how to get your zapping off the ground. 

Keep in mind that zapping isn’t just for startups – it’s for any business looking to speed up operations and improvise the bottom line. So go get ‘em!

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