Frequently Asked Questions
SEO requires more work and knowledge, and that we are not afraid to put in so as to give the most possible online visibility to your business. The pay-per-click advertising model is open to abuse through click fraud made by abusive clicks by competitors or corrupt web developers who might unethically favour some clients.
Depending on your business goals, SEO might be the perfect tool for you, but some Internet marketing strategies can be more effective by paid advertising through pay per click campaigns. This later means that you pay a publisher (typically a website owner or a network of websites) when the ad is clicked. Websites that utilize PPC (pay-per-click) ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content.
NO, it is not enough. Search engines change their algorithms , so even the most appropriate SEO needs maintenance.
The good marketing method is the one that works and fulfils its mission of helping to get attention and converting visitors into customers. If you use it alone or combined with other tools as part of your strategy, SEO helps you get clear on your web content and generates natural visitor flow on the internet.
Not only. SEO may target image search, local search, video search, academic search, news search and industry-specific vertical search engines. A successful Internet marketing campaign may also depend upon building high quality web pages by setting up analytics programs to enable site owners to measure results, and improve the site´s conversion rate.
As an internet marketing strategy, a well functioning SEO is based on the knowledge of which search engine is mostly used by the targeted audience, how these search engines work, what people search for, what key words do they use, and if they prefer mobile or desktop search. Knowing all this information, during the optimization the web content and coding might be altered in order to provide the right keywords and remove all blocking barriers.
SEO (Search Engine Optimization) means building up the content of your website so as to make it as visible as possible in the online word. SEO also means not paid, a.k.a. natural or organic ranking results in the search engines. The more and the higher ranked your website appears in a search result list, the more visitors you have. And those visitors are your potential customers.
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