Depending on your business goals, SEO might be the perfect tool for you, but some Internet marketing strategies can be more effective by paid advertising through pay per click campaigns. This later means that you pay a publisher (typically a website owner or a network of websites) when the ad is clicked. Websites that utilize PPC (pay-per-click) ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content.