50 Internal Timeframe Triggers
Hi, this is Jeff Arnold with Four Spot Marketing. We’re going to go over the 50. internal Timeframe Triggers campaign. This campaign is useful in identifying when people have taken a certain action. So, you could use this if you were going to send out a blast email or run somebody through a campaign, and if you wanted to be very detailed and targeted as to when people actually take action, you could run this campaign and identify what part of the day they’re actually going in and taking action on your email. So, you could break down your day part into, you know, by the hour if you wanted to, or by six-hour segments, or whatever it may be. You could segment things, and you could then track when those people go through that portion of your campaign.
The way we have this configured is, we’re configuring this for people who take action during the week, or on weekdays, or on a specific date. So, that’s the baseline we have set up. This is really effective for being able to go in, and if somebody applies on your website, uses their Contact Us form on the website, maybe they apply on a Friday, late Friday night, or early Saturday morning and nobody’s going to be back in the office until Monday morning, you can tag them accordingly and then you can deliver to them specific information as it relates to their contact information. So, if, for example, somebody comes in during the weekday, during business hours on a weekday, it could say, “Thank you for contacting us. Somebody will contact you shortly.” If they come in over the weekend, it could be an email that goes to them that says, “Thank you for contacting us. We’ve received your information. We will be back in the office Monday morning at 9:00 a.m. at which point somebody will be in contact with you.” So, you can deliver different messages based on the time that somebody actually takes action through your system.
So, the way this works, we enter them into the campaign, it presses the Start button, and it will go up here and wait for the HTTP POST that we’re going to get from PlusThis. When people take action, it’ll trigger, you know, day of the week. It’s going to go in here, and then you can run whatever activity you want during the day of the week. So, if it’s regular business hours, again, “Thank you for contacting us. Somebody will contact you shortly.” You can then trigger any other campaign that you want. If it’s a weekend, again, you can put in the email that says, “Thank you for contacting us. We’ll be back in the office Monday morning. Somebody will contact you then.” And then if it’s a specific date trigger, you can identify anything that you need there. Okay?
So, all we do is, we’re going in here and identifying this information, giving you the option to then put the content that you want into each of these sequences or trigger the other campaigns that you want inside of these sequences, and then we stop the campaign. In order to configure the PlusThis, you’re going to go in here and you’re going to look for the Timeframe Triggers. So, Timeframe Triggers, click Add Feature, and it pops open this window. Inside of here is where you set up your designated tagging based on the times that they go through. So, in this case, we have our weekends. You can choose any day. You can choose weekends, specific day, specific date, or specific days of the week. So, you have a lot of options of what you can use right here.
So, we’re going to choose weekends, from 12:00 a.m. to 11:59 p.m. So, all day long on the weekends, we’re going to apply the weekend trigger, which is here. Again, we can then send them that specific message because they happened to come through your website, or wherever it may be, on a weekend. On a weekday, we can go all day on a day of the week, and then here’s where you’d set up a specific date if there’s a specific date you wanted to track that they came through. So, all of those are fully configurable. You can do what you want to there, but this is the way we have it configured as a baseline for you inside the campaign.
Then what we’re going to do is, we’re going to grab the name of the campaign again. We’re going to copy that, paste it in here so that we know where this feature is being run inside of your system, and then we will click Save. Then we grab this URL. So, this is going to be the URL that we use for the HTTP POST whenever somebody goes through this system. So, now we’re going to go in here and we’re going to paste this HTTP POST here. We’re going to make this not a Draft, call it Ready, and then at that point, you will be ready to trigger your campaign and run people through there and identify what information they’re going to get based on the time that they have actually run through this part of the campaign.