Hi. It’s Jeff Arnold with 4Spot Marketing. We’re going over the 50. Internal Calculate Time Between Events Campaign. This campaign uses PlusThis and is very effective in allowing you to track things such as the time it takes for somebody to go through your sales pipeline, or even to move from stage to stage through your pipeline. Using the calculate time between events and combining it with the math feature that we have available, it’s a great way to figure out the average time it takes somebody to go through your sales pipeline. One of the other things you can do with calculate time between events is determine the average time it takes somebody to go from their first purchase to their second purchase. So, if you’re a retailer and you’re trying to figure out what the average time frame is that you should maybe start to market to people because of the time frame of when they start to purchase again, you could look at the average amount of time it takes somebody to repurchase or even specifically that individual person, and then you could go through and tailor the marketing specifically to them, and set up specific time frames to trigger so that you could be hyper targeting that person. And hitting them with reminders to purchase at the time that you know that they typically looked to repurchase from you.
So, the way that this works is you enter the campaign, you hit the start button, go in, we’re going to apply the HTTP post which is going to apply the magic that PlusThis does outside of Infusionsoft. And then we’ll use the information that we get to maybe trigger something inside of an e-mail. You can use this any way you want to. You don’t have to trigger that e-mail right here. You could use it to calculate something into a field. You could then partner that with the math feature and work some averages, and work some things along those lines. So, then all we do is we press the stop button because most of the stuff that’s going to happen here is going to happen inside of PlusThis. So, let’s look at PlusThis. We’ll go here and we’ll look at the events.
So, we’ll look at Calculate Time Between Events, hit Add Feature, pops open this window, then we want to determine…there are lots of options here. So, you can use a number of different things. So, here we have, as we pop this open, you see we have the Calculate the time between the following events, the date found in a particular field. So, if you have a particular date, maybe it’s their last purchase date, maybe it’s their anniversary date, maybe it’s the date that they entered your pipeline, any kind of date that you have that is a date field in Infusionsoft, you can use that. You can use the date that a specific tag was applied. So, if they enter your sales campaign and they get some sort of tag that you keep with them like a history tag, for example, you could apply this Calculate Time Between Events and say, from the time their first history tag was applied inside of my sales campaign until the time that they exited my sales pipeline, and that tag, history tag was applied, what’s that time?
And you could start to calculate those and you could figure out how long it’s taking somebody to get through your sales pipeline. You could do the date the contact was created, the date of their first purchase, second purchase, third purchase, latest purchase. If you’re doing e-commerce, you could run different scenarios to see how long it’s taking them to go from purchase one to purchase two so that you can then calculate and again, custom design the way that you market to these people based on their personal amount of time that it takes them to go from purchased one to purchase two. The current date, so whenever this whole thing is triggered. So, you could calculate that or if there’s a specific date in mind, maybe there was a webinar that you had and now, we’re calculating the time from that specific webinar date.
So, we’re going to say date found in a particular field. So, we’re going to pick any date called the Consultation Date and the next date, and we’re going to say today. So, the current date when triggered, that’s today. So, between the time that we had our consultation date and today’s date, we’re then going to take the math and say what is the difference between those and we’re going to put that in our…in this case our Text Field 1 because we use temporary fields for some of our items. And then it asks you what type of unit of time should we use? Is this something we think we’re going to calculate in minutes, hours, weeks, or years, or days? Like, what are we going to use? We’re going to do days. But if it’s typically something that’s multiple weeks for a turn time or something, we could measure the weeks or years.
So, we’re just going to do days and then we’re going to go ahead and grab the name of the campaign here, copy that, paste it in here so we know exactly what it is. If you’re running multiple calculate time between events again, then you would go here and add another layer of granularity explaining exactly what you’re calculating, calculate time between events, enter pipeline to exit pipeline, something along those lines. Then you’re going to save this. Then you copy the HTTP URL that it gives you here. You go into your campaign, you paste that HTTP post right here, and then you click Ready. Go back out, click Ready again, and your calculate time between events campaign is then ready to go.