How does the ROI for SEO and email marketing compare?  Two common methods of marketing today are email marketing and SEO. They each have their distinct advantages in the world of marketing, and being successful at one or both of these techniques can help drastically improve your profits. Each of these methods are beneficial and easy enough to keep up with as long as you have the right team of people on your side. The bottom line is that either marketing technique you choose can help you grow your business and give you the best return on investment (ROI).

ROI for Email Marketing

Email marketing is a technique where a group of people are targeted by a commercial message to help promote the services or products of a business. In simpler terms, anytime you send an email out to current or potential customers, this is considered email marketing. In recent years, this type of marketing was thought to be on the way out – replaced by social media marketing.  However, email marketing has remained one of the highest ROI marketing efforts available due to the highly targeted, and interested, audience.   This results in email marketing ranking slightly higher than ROI for SEO, however, not by much.  It was such a slim margin that it is hard to predict whether or not this is going to be a growing trend or if it was just the case for that particular year. Only time will tell if this is going to be the go-to marketing strategy, but email marketing has always been a strong choice to consider for marketing.


Search engine optimization (SEO) has been the top online marketing technique for a long time. This is because it can be easily done with the right research and marketing team. SEO is the method of optimizing keywords in order to increase your online visibility. Search engines like Google and Bing have algorithms that take keywords that users often search for in order to rank websites on their relevancy of the topic. The more relevant your website is, the higher up on the search listings it can be located. This is important as most people do not really read past the first couple of pages, or even really past the first page of searches.

Other notable mentions for marketing are social media, PPC, affiliate marketing and online display advertising. Social media marketing is still a relatively new marketing tactic that is not usually on the minds of marketing people currently. PPC has seen a slight increase from previous years, while online display advertising and mobile marketing have both seen great increases recently on how its ROI for search engine optimization is perceived.

How to Maximize ROI for SEO and Email Marketing

How should these marketing techniques be used?  Most marketing experts recommend using a combination of both SEO and email marketing.  Since the purpose of SEO is to boost your rankings in the search engines, you capture new customers who are searching for your product or service.

Email marketing is the process of marketing to customers or leads that you already have in our database (as blast emailing unsubscribed people is a violation of the CAN-SPAM Act).  It is highly recommended that you use search engine optimization to pull in new customers, and then continue to market to those new customers using your email marketing techniques.

What does this mean for your business? This means that search engine optimization is still a top choice for marketing because the ROI for SEO has remained at a constantly high level.  This also means that email marketing is also a choice to consider for your business. Other methods like mobile marketing are climbing up the ranks drastically and should absolutely be an option that you need to look at. While these numbers can change every year to reflect the ever-changing world of technology, you should consider all of your options to maximize your ROI.