Most business owners and managers today understand the important role of their company website. People know that such a site isn’t just there to provide basic information. Instead, in the right hands, a website can become an e-commerce platform aimed at bolstering company sales of products, or the hiring of company services. This is true for any company and any industry. To focus on one specific example, great website design for smoke shops can help to separate the successful companies from their less successful competitors. Here are a number of reasons why website design for smoke shops matters, especially moving forward.
The Importance of SEO
SEO stands for search engine optimization. In a nutshell, SEO encompasses all the various activities that can be carried out so that a website will rank more highly in online search results. Why is this so important? Imagine that you’ve seen the need for good SEO and website design for smoke shops, leading you to embark on an SEO campaign. Now, because of that campaign, over time, your website now appears at the top of Google search results, when someone types in “buy cigars” and the name of your city. Just imagine what that will do for your sales.
After all, people who Google for those kinds of terms are already motivated to buy cigars, and they’re already conveniently located close to your store. If they see your website on Google as one of the first results of that search, you can expect your sales to increase. Therefore, good website design for smoke shops, which includes on-page SEO can literally raise your profits. This is something that all business owners should consider.
Good Website Design Makes Your Site Stickier
A website, which is sticky means that people who visit your site will tend to stay for longer periods of time. This is in sharp contrast to a website with a high bounce rate, where visitors will leave and visit a different site almost immediately. Why is stickiness important? First of all, a sticky site will again tend to rank more highly in the search results of Google. So that in itself is important. In addition, the longer a person goes around your website, the higher the probability that he or she will find a product that is appealing, interesting and worth purchasing.
Good website design for smoke shops can help make a site more sticky, by giving visitors more interesting things to do. Instead of being faced with a wall of text, a visitor will see interesting-looking photos or video, for instance. Fonts, layout and other elements will be pleasing to the eye. The site content will also feature links to other parts of the site which are relevant. So a visitor who is interested in a particular kind of cigar will be shown links to other cigars within that family.
These are just some of the examples of why good website design for smoke shops can be invaluable to your company. If this is something that you are interested in, please do get in touch with us here at 4Spot Marketing. We would be happy to help you create a website that works best for your firm.
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