(Summing it all up) Welcome to the fourth and final chapter of our 4-blog series on combing the two megaliths of online advertising; Google and Facebook. So what have we learned so far? Well, let’s have a short recap. Ok, so both Google Analytics and Facebook [...]
Reaching out to your potential customers through paid advertising might intimidate you, even more so if you’ve never done it before. In this article, we’ll split the pros and cons of both advertising platforms so you can make the most out of your marketing campaign. Paid [...]
You may have heard Google recently launched an ad filter for their Chrome browser. However, there’s no reason to fear for your advertising campaign since this won’t have an impact on your ads. Its main objective is invasive advertising, the kind that pops up in your [...]
Jewelry Marketing Guy - AdWords for Jewelers Interview Below is an interview and the full transcript of the interview when Jimmy "The Jewelry Marketing Guy" DeGroot interviewed 4Spot Marketing's President, Jeff Arnold, about the use of Google AdWords and remarketing as part of a [...]
All funeral homes share the same problem when trying to gain new clients. That common denominator is local competition. You are probably wondering if there is anything you can do to solve this. This article contains the perfect solution for all innovative funeral directors who are [...]
Bounce rate can be quite detrimental for your Google AdWords campaign. In simple terms, Bounce rate refers to the people who came across your website, but left almost immediately. The visitors never look at your subsequent pages. Despite that, it’s noticeable that in today’s online marketing [...]
