As you may know, SEO stands for Search Engine Optimization, which consists of applying some on-page and off-page techniques to a website with the purpose of optimizing your website’s visibility in search engine’s organic search results.
It’s important to improve your website’s position in a search engine because rarely will a person visit a search engine’s second results page, looking for information. Those users will most likely click on the first few links they find and move on. This means that you’re probably losing out on lots of money by not optimizing your website accordingly. In order to correct this, there are a number of factors to take into account.
Important Factors to improve positioning
Search engines take hundreds of parameters into account when analyzing and positioning a website (depending on how much it matches the user’s search query).
Among these, you can find: user experience, content relevance and a site’s authority. Content relevance doesn’t mean that the web page contains the exact keyword, but that the overall page is truly relevant to the search query, which takes its quality into account, as well as many other on-page factors. And regarding a site’s authority, the more popular it is, search engines will consider its information more important as well. However, proper SEO keywords can greatly improve your positioning, and our team of specialists can guide your website in the right direction.
All these factors are especially relevant in determining how useful a website’s content is (or isn’t) for the users. We can categorize them as internal and external.
Internal or “on-page” optimization consists of the website’s internal system and structure, including work done to improve the site’s general quality and the benefits this provides the user. This includes the website’s information structure, loading times, the perception of quality and the overall site quality.
Regarding content, it’s important to have unique text in every page and not over-optimizing your keyword density. Search engine algorithms can now analyze content semantically and detect spam. This balance might be difficult to accomplish on your own, and if you overuse keywords, it’s highly likely that search engines might consider your website to be spam and it might get lost in the secondary search results pages.
It’s also important to optimize headings and use the appropriate tags <h1>, <h2>, <h3>, meta-tag descriptions, optimizing your website’s code, URL structure, etc.
There are also external (off-page) factors to take into account, this don’t depend on your website but on every tool you can find outside that help you position your website.
- The quality and number of backlinks
- Our results’ click-through rate.
- The use of external services such as “Google My Business”
- External publications, such as guest posts, postings on the media, etc.
- Social Media
- Blog management
- Press releases
These factors can be used to help improve your positioning, but they take a lot of time and money in order to actually see a difference, and if done improperly you will see this effort go down the drain. This is why it’s preferable to hire us to do this for you, so you can focus on your content and your business, while we work on getting your site to the top results. We know the industry inside-out and have experience improving a website’s positioning in a very short time, so we can guarantee that your investment will see real results.