This was a client with an existing WordPress website, but they wanted to have a fresh new look and feel. The original site had a very dark appearance and didn’t have any product images on it. They simply redirected to the vendor websites, potentially losing those customers to other jewelers.
We revamped the site with a new theme and lighter/brighter look and feel. We also included images from their top vendors, eliminating the redirects to other sites and keeping the eyeballs on their site.
They also changed their navigation from top-side navigation to left-side navigation for something a little different.
You can see the live site here.