If you have a physical Vape Shop, you’re most likely not generating much of your revenue through your website. Maybe the only reason why you created a website was because you thought you “had to” have one. So why should you even optimize your Vape Shop’s SEO if all your sales are coming from your physical store?
If you were to look up “vape shop in (city name)”, would your website be at the top of the first page of search results? If the answer is no, then you’re missing out on a lot of potential traffic and someone else is getting all that business. Follow these basic guidelines to begin to understand how important SEO is for your Vape Shop and how we can help you optimize it.
Create Great Content and Improve Existing Content
The most important aspect to position your website is having great content. High-quality content will make search engines rank your website high regardless of many other SEO techniques like keyword density and page structure.
Improving your existing content will obviously be less time consuming that creating new content. If your website already has content in it but you want to improve, start by looking up the main keywords in your articles and check your articles’ ranking. Are any of your articles on the first page of the search results? What about your competitors’ articles? Once you have analyzed this data, you can identify articles that have the potential to increase in rank if you improved their content. For example, if changes in the industry have make your article obsolete, you can update the article to reflect new information.
Writing content is easy but writing great content is hard. This process can also be time consuming which is why we offer a content writing service specific for vape shop websites that can take advantage of the search engines’ algorithms.
Improve your website’s speed
You have now corrected your content and it’s high-quality which means you should focus on other technical aspects.
Search engines focus on your website speed to rank it since speed has a great influence on a user’s perception of quality. You can accomplish this by optimizing your website’s code (which will require professional assistance) and switching hosting providers (which can be risky if you invest in the wrong host, resulting in wasted investments). You might have multiple images that haven’t been optimized or perhaps you installed a plugin that is causing your website to take double the time to load.
As we mentioned previously, users will judge a website in the first few seconds after they visit it, which means making sure it’s loading quickly is critical both to your users and to your search ranking. Analyzing this data requires professional experience in order to identify the potential issues that need to be corrected.
Our experienced team can locate and correct all these major technical issues. These factors can be used to help improve your positioning, but they take a lot of time and money in order to actually see a difference, and if done improperly you will see this effort go down the drain. This is why it’s preferable to hire us to do this for you, so you can focus on your content and your business, while we work on getting your site to the top results. Contact us today for a free consultation.