4Spot Marketing, and Internet Marketing Expert, Jeff Arnold was recently interviewed and contributed content for the article “Five Minutes To Better Social Media Results” in the Centurion newsletter, where he explains how HootSuitecan help you easily manage your social media sites. You can read the whole [...]
The beauty of Facebook is that it’s got numerous ad types for one to access in order to achieve their marketing goals. Everything from video ads, carousel ads, image ads….well, I’m just mentioning the usual suspects that most of us have probably utilized before. But have [...]
Frequently, when fellow marketers discuss Facebook brand awareness, you might hear them mention the term ‘vanity metrics’ here and there, and how the ideal focus should be on conversions. And hearing this, it might hit you hard that initially your focus was shifted towards the bottom [...]
(Summing it all up) Welcome to the fourth and final chapter of our 4-blog series on combing the two megaliths of online advertising; Google and Facebook. So what have we learned so far? Well, let’s have a short recap. Ok, so both Google Analytics and Facebook [...]
Now that we finalized part one of combining our Facebook ads with Google AdWords, we’re going to get started with the second part of this 4-blog edition. This time around, we’’ll be finding out how to get new prospects on Facebook by targeting TOFU keywords. So [...]
Marketers tend to have it all together when it comes to their marketing strategies. They are gurus at improving their SEO, got all the know-how when it comes to geotargeting, and can execute PPC analysis effortlessly! But when it comes to Facebook advertising, ladies and gentleman, [...]
