Google’s Chrome browser set to drop a more secure label for HTTPS sites

2018-06-04T13:03:09+00:00 Tags: , , |

Google has announced that it will make new changes on how Chrome will label both HTTP and HTTPS sites in the coming future. In fact, the plans are set to be executed on September 2018, where Google will eliminate the ‘Secure’ wording normally seen in HTTPS schemes; one that was an essential part of Chrome [...]

Facebook Canvas Ads: Why you should incorporate them to your advertising strategy

2018-05-30T14:40:17+00:00 Tags: , |

The beauty of Facebook is that it’s got numerous ad types for one to access in order to achieve their marketing goals. Everything from video ads, carousel ads, image ads….well, I’m just mentioning the usual suspects that most of us have probably utilized before. But have you ever thought of using canvas ads? If not [...]

Google now shortens search result snippets after initially expanding them in December 2017

2018-05-30T14:29:49+00:00 Tags: , , |

In December of 2017, we were given a heads up that Google had initially changed the way it displayed snippets that showed up in search results. Yep, we were excited: For those who might be raising their eyebrows on what a snippet is, let me just quickly refresh your memory. Definition of a Snippet A [...]

How to put up a fantastic SEO-friendly website for your startup

2018-05-30T14:14:58+00:00 Tags: , |

Building an empire starts with a concrete foundation. And just like an empire, your startup needs to have solid ground in its wake; before it can run, gain momentum, and eventually lift itself off the ground to soar to the heavens! As exhilarating as this sounds, there’s a lot of work that needs to be [...]

The top 3 mistakes that might be making your web pages super slow!

2018-05-21T12:42:17+00:00 Tags: , , |

There are quite a number of reasons why one needs to improve the quickness of their web pages. One of them is pretty obvious. The more seconds wasted on web page loads, the higher the chances of page abandonment altogether! If your pages take a century to load, then don’t be surprised that most customers [...]

4 vital features that eliminate overlap when it comes to having different PPC accounts

2018-05-04T12:13:53+00:00 Tags: , , |

For any advertising website, whether it’s a jewelry store or any other ecommerce store, it’s essential that keyword and targeting overlap is avoided at all costs. Despite knowing this, many digital marketing advertisers still find it difficult to do so. And even if you are still bound by the constraints of owning a single account [...]

Why it is important to handle Technical SEO first before back linking

2018-04-30T11:26:01+00:00 Tags: , , |

Perhaps your website didn’t turn out to be the night in shining armor you once thought it would be. Sure it’s got a few pages with slim content, a couple of broken internal links here and there, and perhaps one too many pages without useful canonical tags. If we lived in Utopia, then ideally, most [...]

How to make geographic data reports in AdWords work for your campaigns

2018-04-17T12:37:19+00:00 Tags: , , , |

If you’ve been an avid user of AdWords as part of your marketing strategy for your Jewelry store, then it’s a given you’ve come across geographic reports once or twice. What…no? Then you’re definitely missing out on a lot! In fact, the geographic reports supplied by AdWords provide vital information on the performance data as [...]

How To Effectively combine our AdWords and Facebook Audiences- (Partner Categories) Part 3

2018-04-11T12:39:40+00:00 Tags: , , |

Hey people, if you’re here, then that means you’ve already checked out Part 2 and Part 3 of this 3rd section of a 4-part series combining AdWords and Facebook audiences. In this blog, we’ll be focusing on partner categories. So let’s get started! What is a partner category in Facebook? When you’re normally creating an [...]

5 Ways to convert your webinars into High Ranking Content

2018-04-09T12:36:38+00:00 Tags: , |

It’s every advertiser/ marketer’s dream to create valuable content that ultimately converts leads to customers for their Jewelry stores. Whether it’s images, videos, blog posts or articles, the content has to be unique and create some buzz around it. Universally, every marketer would love to have more quality than quantity. But it certainly doesn’t hurt [...]