[ALERT]: Google Penalty Starts April 21 – Are you in Trouble?

/, Time Sensitive, Website Design/[ALERT]: Google Penalty Starts April 21 – Are you in Trouble?

[ALERT]: Google Penalty Starts April 21 – Are you in Trouble?

Google Penalty for Non-Mobile Websites

Penalty starts on April 21 – How will this impact you?

Google will start penalizing websites that aren’t mobile-friendly

Google announced back in February that their new algorithm will be rolled out on April 21st.  The Huffington Post (and numerous other webmaster-oriented sites), have indicated that the new Google penalty’s impact will be significant.

Here is how to test your site and what you can do if your site isn’t mobile-friendly.

Google Penalty for non-mobile websites
If your website isn’t mobile-friendly, you are going to drop in the rankings.

This algorithm change will have a bigger impact than Panda or Penguin

– Zineb Ait Bahajji

Google Webmaster Trends Team

Why the Penalty?Google sees what is happening with the surge in mobile usage, and they want to be sure that they are presenting mobile users with the best results they can.

Consider these statistics:

  • Among U.S. adults, 22.9% of all media time in 2014 was spent on mobile
  • Mobile searches (roughly 85.9 billion) will surpass desktop searches in 2015
  • 57% of the United States owns a smartphone
  • 81% of conversions from mobile search happen within five hours of the search

How to Check Your Site

Luckily, Google gives you a very simple tool to check to see if they think your website is mobile-friendly and will avoid the Google penalty.  Click this link to run a free test using Google’s own mobile-friendly testing platform.

How to Fix a Non-Mobile Site

The best way to fix a non-mobile website is to have your website recreated on a mobile-friendly (called ‘responsive’) website platform.  This type of platform will automatically rearrange the content on your website to serve whatever size screen may be viewing your website, and will ensure that Google views your website as ‘mobile-friendly’.

20% OFF All Mobile-Friendly Websites

In order to help business owners avoid the new dreaded Google Penalty, we are offering 20% OFF all of our website packages, now through April 21.  Just click this link to contact us and we will get back to you promptly!


Image and mobile statistics courtesy Huffington Post.  Bahajji quote courtesy SearchEngineLand.com.

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