8 Tips for Improving Local Search Engine Rankings

1. Individual Google+ Local page for your business

Creating a Google+ Local page for your local business is the first step to being included in Google’s local index. Your second step is to verify your ownership of the listing. This typically involves receiving a postcard/letter from Google containing a pin number which you must enter in order to complete verification.

2. Proper category for your Google+ Local page

If you wish to appear in the local results for a search like “jeweler in Las Vegas”, your business must be categorized as a jeweler/jewelry store. If it is categorized as a certified public accountant, you have no hope of appearing for your important search terms.

3. Local area code on Google+ Local page

Using local area code phone number as a primary phone number on Google+ Local page is considered a best practice. The area code of the phone number should match the area code/codes traditionally associated with your city of location.

4. NAP on your website matching NAP on your Google+ Local page

Google will be looking at the website you’ve linked to from your Google Places/Google+ Local page and cross reference the name, address and phone number of your business. If all elements match, you’re good to go.

5. NAP consistency in all your business listings

Make sure your business name, address and phone number are also consistent in all local directories where your business is listed. Different addresses listed for your business on Yelp and TripAdvisor, for instance, may put your rankings to nowhere.

6. Large number of positive customer reviews on Google+ Local page and on third-party sources

The number of positive reviews has a proven influence on local search rankings. So make sure to encourage happy customers to leave positive reviews of your biz.

7. City or state included into your website’s title tags.

Another important factor for your “local” landing page is to have the city or state you’re targeting included into its Title tag.

8. Product/service keyword in business title

It is also believed that having the name of a core product or service in your business name may give you some advantage over competitors who lack this.

 

If you would like to have 4Spot Marketing get your social citations in order and monitor where your website and citations are ranking in Google, visit our Social Citations Management page for more details.

4Spot Marketing would like to thank SEO PowerSuite for providing the above information.

Originally posted 2014-07-29 14:51:37.

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