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Online marketing and Google AdWords – two marketing must-haves that go hand in hand. When a potential customer is looking for the perfect piece of jewelry, they are most likely going to turn to Google to find it. The consumer is searching for you, and AdWords is the middleman that connects the two of you. When it comes to jewelry store marketing, Google AdWords is a wildly successful method of attracting traffic, advertising your products and improving sales.
This article will cover 5 ways jewelry stores can reap the benefits of AdWords.
- Google AdWords makes it possible to reach out to your local customers.
Google AdWords offers location targeting options. If you own a local brick-and-mortar jewelry store, you are able to geo-target potential customers in your area. The best part, you won’t be dwindling away your advertising budget on people who aren’t within a certain proximity. AdWords allows you to pick the distance your targets are from your business.
You are also able to exclude locations that fall within your proximity targeting if you wish. When you exclude locations, it will raise your ROI by decreasing costs and targeting more accurately.
- Google AdWords allows you to reach out to your customers.
All businesses, no matter the size, want to be found at the top of Google’s search results. When you are visible to consumers at a time when they are searching for your information or your products and deals is considered intent marketing, which can be very lucrative.
When you are hoping to organically get your jewelry store in the top ten search results, you must accept the fact that your competitors may very well be career-long, highly experienced and motivated SEO geniuses. Google AdWords makes it possible to compete with even the most seasoned SEO expert, regardless of your own expertise. Your message will be viewed by your target market at the exact time they are searching for your products.
- Google AdWords makes it possible for consumers to see your jewelry store location and contact details when searching.
Using AdWords along with Google Places will display a map of your physical location with your ad. This feature is great for jewelry businesses who have brick-and-mortar stores. The more convenient you make it for customers to find you, the more likely they are to visit the store.
You may have noticed ad extensions before, but never understood exactly how they work. Ad extensions allow businesses to personalize their Google AdWords account with things like an address, phone number, website link, customer reviews and so much more. They will show up just below your ad description.
- Google AdWords allows you to target your leads using remarketing.
Remarketing has become increasingly popular. You not be familiar with the term, but surely you’ve noticed after you have visited a site you continue to see the ads for that particular site when you are on other pages. Remarketing is a wonderful tactic for jewelry stores.
When you have Google AdWords, if a potential customer has paid your jewelry website a visit, they will receive a cookie that comes from a code that you’ve added to the backend of your website. Once they leave your page, you will then target them with your ads on Google search.
There is a fee for this service, but it has been repeatedly proven to increase sales. After all, if those people were interested enough to take a look at your items in the first place, it will be easier to get them to visit again. This is just another way Google AdWords for jewelry stores is highly successful.
- Google AdWords allows you to pick, choose and optimize where your jewelry store advertisements will be seen.
Google has an endless number of ad partners. If you have certain websites you visit and you see ads that are relative your business, the site is probably part of the Google Display network. This makes it easier for you to advertise your jewelry store on popular industry-related sites where your customers are more likely to be. From there, you are able to track your statistics and can even remove those sites that aren’t performing up to the standards you were hoping for.