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It’s every advertiser/ marketer’s dream to create valuable content that ultimately converts leads to customers for their Jewelry stores.
Universally, every marketer would love to have more quality than quantity. But it certainly doesn’t hurt when both facets complement one another in the marketing scheme.
One smart way to always have great content on a regular basis is through webinars. Once you begin producing webinars, you can have a creative team put to optimize all the valuable content pieces.
That being said, here are some awesome ways to make your webinars into attractive content for higher SEO ranking and improved lead conversion.
- Transform your webinars into complete videos
Once you’ve completed the webinar, you should definitely take into consideration the numerous benefits of having it as a full-length video posted on your website. To get started on this, simply incorporate a title card at the commencement of your webinar and have an ending card at the conclusion. Furthermore, make sure it is only accessible after a visitor has agreed to sign up. In fact, this is a pretty neat way of constructing your email list in the process.
At the sign up page, in order for one to access your webinar video, you can have a checkbox put in place for the visitor to receive your newsletters and other promotional content. Ideally, you would like to make a name for yourself as an influencer in your industry, and just not some average Joe.
So after the video has significantly built up your email list, you can then post is as a free video on Vimeo or YouTube.
- Improve your Market Messaging by shortening your webinars into smaller clips
Not everyone has time to spare and watch a whole one hour webinar without prioritizing it in in their schedule first. But people will certainly spare two to three minutes to watch a short clip, especially if it provides them with valuable information. In fact, this is where shortening webinars becomes highly valuable.
You can do this by dividing your webinars into multiple two or three minute videos that can then be used for multiple purposes.
First of all, you can use them as part of your social media posts. If they encompass critical points of certain topics in your industry, and are presented in a manner that pulls views, it’s most likely they will be shared generously, inevitably building your audience.
These short clips can be great tools when it comes to different aspects of lead generation and lead nurturing. You can further include them in your email drip campaigns. Plus keep in mind utilizing them as valuable bits when it comes to your monthly newsletters.
- Your webinars should be followed by high value blog posts.
It’s no walk in the park to always replenish your content calendar with the latest trending and most relevant blog topics.
So a great alternative that smart marketers take is to frequently turn subsections of their webinars into multiple and meaningful blog posts. Hence, the parts of these webinars that get the highest number of questions as well as meaningful interactions can end up being excellent blogging content.
- Take time to produce authoritative Q & A material
One plus of having webinars is that they provide the opportunity for text conversations as well as chat logs for your audience. Such conversations normally reveal insightful questions. And with the knowledge that comes with these questions, you can create helpful (Q & A) material that will inevitably attract attention.
In fact, answering questions pertaining to your industry is a great way to solidify yourself as an authoritative figure in your field. If you can satiate the questions of your readers and viewers, then it’s highly likely that you will come out as a trusted source.
- Utilize slides from your webinars to create infographics
Another great feature about your webinars is that they can become a great source of informative high quality images as well as infographics. One of the best elements of a fantastic infographic is its ability to illuminate the solution of a common problem. This can definitely help your visitors make more informed and confident decisions while accessing your products and services.
In order to get started on converting your webinars to valuable content, contact 4Spot Marketing today. You can email us at [email protected] or call us at 702-721-9763. We offer a free consultation to determine what approach will serve your company best.